Vapor Definition - Chemistry Glossary

Definition: Vapor is a condensable gas. Alternate Spellings: vapour Examples: Examples include air, steam, oxygen and any other gases which may be condensed into liquid form. Return to the Chemistry Glossary Index

The Cask Of Amontillado, And A Rose For Emily - 1643 Words

Liberation from sort of oppressive force is a key theme in many forms of art, especially literature. It gives the audience a celebratory feeling of escapism when the hero succeeds that may be fulling to many readers. However, centering the entire story around theme of entrapment can also utilized as an obstacle for a protagonist to overcome. Very rarely do authors revolve their entire stories around this idea, often because it is difficult to make a crowd pleasing and optimistic piece of fiction surrounding such a downer subject. Sonny’s Blues, The Cask of Amontillado, and A Rose for Emily all use the theme of ensnarement by internal or external forces to express radically different concepts, which range from creative expression, to†¦show more content†¦Additionally, Sonny’s brother is an external force that seeks to manipulate the course of his life. He is consistently critical of the music he plays and is dismisses it as nothing more than â€Å"noise.† From Sonny’s perspective, his music represents an impassioned expression of the suffering that he has experienced in his life. His ability to play the music he likes, in this case jazz, is the one point in Sonny’s life in which he has complete autonomy. This parallels his passion for heroine when Sonny says: â€Å"It makes you feel like you’re- in control. Sometimes you’ve got to have that feeling.† (Baldwin Page 86) Fortunately, Sonny’s brother comes to the realization that his brother’s love of his music and the independence it gives him is ultimately beneficial to him rather than problematic. Moving on, The Cask of Amontillado centers almost entirely on the theme of imprisonment. The main thrust of the drama in the story involves a man being chained behind a wall as part of a macabre revenge plot. Poe outlines the goal of the protagonist from the beginning to inform the audience and heighten the suspense surrounding the act. Oppos ed to the other two stories, the theme of involuntary captivity is represented primarily in theShow MoreRelatedA Rose for Emily and a Cask of Amontillado1131 Words   |  5 Pages2 In the short story â€Å"A Rose for Emily,† by William Faulkner (79-84), Emily Grierson has no concept of time. She is living in the past and refuses to accept the death of her father. She lives in an isolated fantasy where she convinces herself that her father is still alive. Emily has no intentions of accepting reality. She refuses to acknowledge the death of her father and also the death of her lover, Homer. Her character could be perceived as psychotic because she has lost contact with realityRead MoreThe Cask Of Amontillado, By Edgar Allan Poe And A Rose For Emily1198 Words   |  5 Pagesâ€Å"The Cask of Amontillado† by Edgar Allan Poe and â€Å"A Rose for Emily† by William Faulkner can be brought together under one common of horror. This is due to the dark nature that is described in both these short stories. They can be compared and contrasted by their use of revenge, betrayal, irony, and societies’ view on how we treat each other as people. à ¢â‚¬Å"The Cask of Amontillado† and â€Å"A Rose for Emily† are compatible stories that are easy to compare and contrast each other, and with that the storiesRead MoreAnalysis of the Gothic Fiction Books, The Cask of Amontillado and A Rose for Emily1191 Words   |  5 Pages　　　　　　Analysis of â€Å"The cask of Amontillado† and â€Å"A Rose for Emily† 　　　 　　　In this paper, I choose the Gothic fictions â€Å"The Cask of Amontillado† and â€Å"A Rose for Emily† to compare. I like them as these two works are very exciting with suspense. Next I will compare them on three aspects. 　　　The first is the theme. A Rose for Emily, written by William Faulkner, is a short story about the life and death of Miss Emily Grierson. The reader is told the story in flashback. Its structure is broken downRead MoreComparison and Contrast: A Rose for Emily by William Faulkner and The Cask of Amontillado by Edgar Allan Poe929 Words   |  4 PagesPoe employ it to achieve distinctly Gothic effects. â€Å"A Rose for Emily† and â€Å"The Cask of Amontillado† are very different stories set in very different worlds, and the tone of the narration in each is equally different. Nonetheless, the stories both offer strong symbolism, and they each rely on how the short story amplifies the Gothic, or dark, by virtue of brief presentation. Poes â€Å"The Cask of Amontillado† and Faulkners â€Å"A Rose for Emily† both employ a narrator, if not of a similar kind. EachRead MoreMurder in the Novels, The Cask of Amontillado by Edgar Allan Poe and A Rose for Emily by William Faulkner733 Words   |  3 Pagesare in luck. The Cask of Amontillado by Edgar Allan Poes and William Faulkners A Rose for Emily are compelling murder stories, full of dynamic characters, vivid detail, and compelling points of view. These two stories encompass the elements of plot, character, setting and point of view among others. Although the elements of the central theme of murder are different, these stories share other elements that make these stories unique. In the short story â€Å"The cask of Amontillado† by Edgar Allan PoeRead MoreMurder Has Always Been A Fascinating Element In Fiction1102 Words   |  5 PagesThe unbalanced main characters in the two murder stories, The Cask of Amontillado and A Rose for Emily drive the plots of the stories. Montresor and Miss Emily, the murderers in each story, engage the readers, allowing them to have a different perspective on their actions and similar motives of murder. A close examination of the way Montresor, the narrator of The Cask of Amontillado, and Miss Emily, the protagonist of A Rose for Emily, commit the action of murder towards their victims demonstratesRead MoreAlliteration In Leda And The Swan By Ray Bradbury1852 Words   |  8 PagesMontag being â€Å"not happy† displays characterization of the character (Bradbury 9). Conflict: a literary element that involves a struggle between two opposing forces usually a protagonist and an antagonist (Literary Devices). Example: In â€Å"The Cask of Amontillado† Montresor states, â€Å"The thousand injuries of Fortunato I had borne as I best could; but when he ventured upon insult, I vowed revenge.† The â€Å"revenge† Montresor seeks against Fortunato displays a conflict between two characters (Poe 14). Consonance:Read MoreAnalysis Of A Rose For Emily By William Faulkner1407 Words   |  6 Pagesand discuss how the setting contributes to the central meaning of the story. In William Faulkner’s short story, A Rose for Emily, the southern town’s setting is a stark contrast to today’s society, where many elderly people live in poverty, receive little respect, and lose their family homes due to the inability to pay taxes. After the death of her father forty years earlier, Emily Grierson’s social and financial status plunged to the point where she was totally dependent on the good will of othersRead MoreA Good Man Is Hard, And The Cask Of Amontillado By Mary Flannery O Connor1945 Words   |  8 Pagesassigned many great stories to read while in this class. In this paper we will cover and analyze three different short stories and quickly compare and contrast things they have in common. This paper will analyze â€Å"A Rose for Emily†, â€Å"A Good Man is Hard to Find†, and â€Å"The Cask of Amontillado†. We will analyze the different symbolism throughout all the stories such as â€Å"the elusive definition of a good man† which comes from â€Å"A Good Man is Hard to Find†, also themes in the different stories like traditionsRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesthe middle. In still other cases, the chronology of plot may shift backward and forward in time, as for example in William Faulkner’s A Rose for Emily, where the author deliberately sets aside the chronological ordering of events and their cause/effect relationship in order to establish an atmosphere of unreality, build suspense and mystery, and underscore Emily Grierson’s own attempt to deny the passage of time itself. Perhaps the most frequently and conventionally used device of interrupting

The Fashion Channel Free Essays

The Fashion Channel The Fashion Channel has dominated the fashion television market in recent years, but is now faced with an increasing amount of formidable competition. Both CNN and Lifetime have added fashion related programming after seeing an opportunity to gain viewers in that market. These two competitors have been relatively successful in securing a following of viewers. We will write a custom essay sample on The Fashion Channel or any similar topic only for you Order Now The fashion channel now must make the decision on how to move forward with their marketing plan. They must find the best scenario possible in order increase revenue and secure viewers in this increasingly competitive market. To successfully do execute this plan, The Fashion channel must review the customer segments, complete a profit potential analysis, and chose a marketing plan that best suits their needs and the needs of their viewers. Customer Segments Overview Segment Name Size| Fashionistas(15%)| Planners Shoppers(35%)| Situationalists(30%)| Basics(20%)| Key Differentiating Demographics – what do they look so that we could tell one segment from another? | Female (61%)High income $100,000+ Age 18 and 34 (50%)| Majority are femaleIncome 65,000+Age 21-45| Tend to have kids Age 24-50 (50%)Less disposable income| Majority are menAge 28-50| Key Differentiating Attitudes Beliefs – how do they think and feel so that we could tell one segment from another? Treat fashion as a hobbyWant to be the trendsettersThey aren’t price sensitive Shop luxury brandsCare about how they are perceived (looks)| They look for deals, such as couponsHave brand loyalty towards certain brandsSomewhat are price sensitiveLike to plan and have an idea on where they want to go and what they want to buy, practical| Think about fashion only for special occasionsprice sensitive (besides rare occasions)Splurge for only certain occasions| Do not enjoy shop pingPrice sensitiveTend to shop at the same stores ( one stop shop)| Involvement in Fashion Interest in Fashion on TV| Fashion TV 140 indexLook for insight on what’s hot and coming into styleThey treat fashion like an entertainment, They enjoy watching shows about it| Fashion TV 110 indexPopular show how to look good or under $100| Fashion TV 105 indexLike to watch some fashion TV, but normally when their looking to buy| Fashion TV 50 indexDon’t watch fashion on TVDon’t keep with fashion news| Qualitative Assessment of Targeting Priority | Pioneers/early adoptersTarget them heavily, they will spread the word. | Enjoy watching fashion and it’s the biggest segment. Focus on planning and saving when shoppingI would make this the secondary segment. | They don’t shop a whole lot, but they enjoy hearing about fashion. You could dip into this section if you had the resources. | This segment shows now interest in fashion. We believe they should avoid targ eting this market. | Methodology Fashionistas: Demographics: Females tend to be more fashion oriented from head to toe than men. This segment has a high income, which they need to be able to keep up with the trends and the expensive luxury brands. Women between the ages 18-35 are the majority of this market. This is the age range when women try to appeal to others by their looks. Key attitudes and beliefs: They want to have the new and latest clothes and accessories. This segment tends to wear expensive brands to show people they can afford nice clothes and care how they look. They don’t care how much it cost, with their high income they will buy whatever is fashion, even if its outrageously priced. Interest in fashion They enjoy watching fashion on TV (Heavy watchers), they treat it as an entertainment. This is how they keep up with the trends. They also keep up with the fashion through social media and magazines. Assessment: This is the smallest market although they are the ones that fit Fashion TV’s criteria. They are like the pioneers to early adopters in fashion. If they like it they will spread the word to others, then they start watching the program. This makes it a key factor to target this market well; you want them to likes your programs, so they well send out good recommendations to others. Planners and Shoppers: Demographics: This segment also leans towards females (60%). The age range for this segment is 21-45. The young side of the segment is young and with lower incomes. The older side of the segment likes to be thrifty and get the best deal for their dollar, even though they make good money. They have an income of 65,000+. They have enough income to spend on nice clothes, but need to find the best deals to stay within their budget. Key attitudes and beliefs: This segment still likes to look good, but is on a budget, so they look for the best deals. If an item is on sale they are more prone to purchase it. They tend to be loyal to certain brands. They stick with certain brands, to receive loyalty coupons and other discounts. Interest in fashion: This segment has pretty similar interest in fashion as the fashionistas. They would watch shows that deal more with value, like how to look good with under $100. Assessment: This segment has the largest size, which makes it an attractive market to target; the numbers agree this is a good segment. They watch fashion TV and enjoy planning shopping trips. You could market shows that deal with planning shopping trips and how to shop on a budget. Situationalists: Demographics: Found this segment to be made up of male and female. With about 50% of the populations having kids living at their home still, they have less of a disposable income. Parents with kids living at home tend to range between 24-50 years of age. Key attitudes and beliefs: Fashion only occurs to them in special occasions. They typically don’t spend a lot on clothes, but for certain occasions they splurge a little bit. They are somewhat price sensitive, because of their low disposable income. Interest in fashion: While the other segments watch TV for tips and trend, this segments tends to watch TV recreational. They don’t watch it daily. Assessment: We believe the previous two segments are more attractive than this one, although they could dip into this segment. Situantiolists show some interest in fashion. Having a wedding dress show is something that would intrigue this audience. Shows that deal with special occasions, weddings are the big one. This group wants information about fashion for the key moments of their lives. Basics: Demographics: The majority of this segment tends to be male. The age range of the segment is 28-50. Men younger than 28 years old care more about their appearance, while going through School and impressing girls. Once they get married and content with their life they tend to care less about what they wear and spend little time shopping. Key attitudes and beliefs: This segment is price sensitive, they don’t care as much about what brand they wear so they will look to for the cheapest one. They also don’t like to go out shopping, so they will go to one stop shop (clothing stores) where they can buy all they need in one store. Interest in fashion: This group does not watch much fashion TV nor do they try to interact with the fashion world. Assessment: This group does not watch hardly any fashion TV and show little interest in fashion. In the end it would be smart not to target this segment. Profit Potential Analysis Rate each segment on 1-10 scale per text| Fashionistas| Planners Shoppers| Situationalists| Basics| Market Size| 2| 7| 6| 3| Market Growth| Not applicable| Not applicable| Not applicable| Not applicable| Competitive Strength| 8| 6| 4| 2| Price Sensitivity| 8| 5| 3| 2| Production Costs| 4| 6| 6| 2 | Marketing Costs| Not applicable| Not applicable| Not applicable| Not applicable| Market Value (Sum above/4)| 5. 5| 6| 4. 75| 2. 25| Market Size: These ratings were based on the percentage of households that fall into each category. Competitive Strength: Competitive strength was rated on the ability of TFC to reach the segment compared to the abilities of their competitors Lifetime and CNN. The primary advantage of TFC is that the programming is focused on fashion, while the competitors offer less fashion related shows. This gives TFC a large competitive advantage with Fashionistas but puts them at a disadvantage with the Basics. The Planners Shoppers group would also appreciate the fashion advice, while Situationalists would likely only watch programming that focused on specific fashion topics. Price Sensitivity: The Fashionista group is the least price sensitive segment due to a larger household income and an interest in fashion trends. The other three groups all expressed interest in value. The Planners and Shoppers group received a higher rating due to the fact that they enjoy shopping and stay up to date on trends. Situationalists were the third ranking group. They also enjoy shopping, but only for specific needs. The lowest rated group was the Basics, they are very price sensitive because they want value and do not enjoy shopping. Production Costs: Production costs in this case refer to the costs of TFC advertising to each target group. The Basics group would be the most expensive to target, as they represent the greatest departure from the station’s current demographics. This group is made up of 55% men, while only 39% of the channel’s viewers are men. It would require an extensive advertising campaign to reach this group. There would not be much difference in the costs of advertising to the Planners Shoppers and Situationalists since they have similar demographics. Production costs for the Fashionistas would likely be higher than these two groups because advertisements would have to keep up with changing fashion trends. Exhibit 4: Ad Revenue Calculator| | | | | Ad Revenue Calculator|   |   |   |   | | Current| 2007 Base| Scenario 1| Scenario 2| Scenario 3| TV HH| 110,000,000| 110,000,000| 110,000,000| 110,000,000| 110,000,000| Average Rating| 1. 0%| 1| 1. 2| 0. 8| 1. 2| Average Viewers (Thousand)| 1100| 1100| 1320| 880| 1320| Average CPM*| $2. 00| $2. 00 | $1. 80| $3. 50| $2. 50| Average Rev enue/Ad Minute**| $2,200| $2,200| $2,376| $3,080| $3,300| Ad Minutes/Week| 2016| 2016| 2016| 2016| 2016| Weeks/Year| 52| 52| 52| 52| 52| Ad Revenue/Year| $230,630,400 | $230,630,400 | $249,080,832 | $322,882,560 | $345,945,600 | Incremental Programming Expense|   | $0 | $0 | $15,000,000 | $20,000,000 |   |   |   |   |   |   | | | | | | | * Revenue/Thousand Viewers| | | | | | ** Calculated by multiplying Average Viewers by Average CPM| | | | | 2006 Actual| 2007 Base| Scenario 1| Scenario 2| Scenario 3| Exhibit 5: Financials Revenue:|   |   |   |   |   | Ad Sales| $230,630,400 | $230,630,400 | $249,080,832 | $322,882,560 | $345,945,600 | Affiliate Fees| $80,000,000| $81,600,000| $81,600,000| $81,600,000| $81,600,000| Total Revenue| $310,630,400 | $312,230,400 | $330,680,832 | $404,482,560 | $427,545,600 |   |   |   |   |   |   | Expenses|   |   |   |   |   | Cost of Operations| $70,000,000| $72,100,000| $72,100,000| $72,100,000| $72,100,00 0| Cost of Programming| $55,000,000| $55,000,000 | $55,000,000 | $70,000,000 | $75,000,000 | Ad Sales Commissions| $6,918,912| $6,918,912. 00 | $7,472,424. 96 | $9,686,476. 80 | $10,378,368. 0 | Marketing Advertising| $45,000,000| $15,000,000 | $15,000,000 | $15,000,000 | $15,000,000 | SGA| $40,000,000| $41,200,000| $41,200,000| $41,200,000| $41,200,000| Total Expense| $216,918,912| $190,218,912| $190,772,425| $207,986,477| $213,678,368|   |   |   |   |   |   | Net Income| $93,711,488 | $122,011,488 | $139,908,407 | $196,496,083 | $213,867,232 | Margin| 30%| 39%| 42%| 49%| 50%| Recommendation We recommend that Dana Wheeler and The Fashion Channel use the third segmentation scenario. There are positives and negatives to every plan; we feel that the third plan shows the highest revenue increase, and delivers the best competitive advantage. The first scenario describes a plan in which The Fashion Channel would, â€Å"maintain a broad appeal to a cross segment of Fashionistas, Planners Shoppers, and Situationalists. † (Stahl) The broad marketing plan outlined in scenario one delivers a net income of $139,908,407, and a 3% increase the margin percentage. This would be an increase of almost $19,000,000 in ad revenue per year. This plan would slightly increase the average rating that The Fashion Channel would receive and boost the average viewer number slightly, and still would not come with an incremental programming expense. This plan would however, come with a drop in the average CPM, and â€Å"along with the 10% drop in forecasted Ad sales, a broad multi-cluster strategy may not deliver an audience different enough to avoid that drop. (Stahl) Dana Wheeler had mentioned that leaving the programming unchanged along with the more general advertising focus could leave them vulnerable to continued penetration by â⠂¬Å"competitors in the premium segments, thus further eroding The Fashion Channel’s pricing ability. † The second scenario was to focus on the Fashionistias. This scenario would increase ad revenue per year from $230,630,400 to $322,822,560 and would increase the margin by 10%. This scenario was described as valuable because of the strong demographic. This scenario would target the smallest segment but because of the value placed on these viewers, mainly women aged between 18 and 34, would lead to a CPM of $3. 50, which is the highest of the three scenarios. The targeted segment being smaller would mean that The Fashion Channel would incur an additional programming cost per year of fifteen million dollars, along with a decrease of 0. 2% in television ratings. This scenario doesn’t increase awareness, and carries the risk of not targeting enough viewers leading to further decreases in overall ratings. The final scenario outlined a plan to target two segments, the Fashionistas and the Shoppers/Planners. This scenario is the one that we would recommend The Fashion Channel to take. This scenario carries an additional cost of $20,000,000 for programming to â€Å"ensure that there were viewing selections aimed at both segments. † (Stahl) This plan shows the most promising numbers of the three scenarios. Both of the targeted segments are deemed valuable to ad buyers, which increases the average CPM to $2. 50. The Fashionistas and Shoppers/Planners scenario shows an increase in ad revenue per year from $230,630,400 to $345,945,600. That is an increase of $115,000,000 in ad revenue, resulting in a $91,000,000 net income increase. The increase to the margin is significant at 11%, and could increase in the future. The average CPM may be low considering the value of the viewer’s being targeted. The repositioning in programming may help when dealing with the increasing competitive threats. Works Cited Stahl, Wendy. â€Å"The Fashion Channel. â€Å"Harvard Business School  1 (2007): 1-12. Print. How to cite The Fashion Channel, Papers