Political economic social technological environmental and legal analysis Free Essays

string(56) twelvemonth and rivalry in this area is intense. The province of Pakistan is one which is extremely unpredictable in footings of political stableness. The present specialists is a majority rules system which was chosen into parliament in February 2008, after its prima political individual Benazir Bhutto was killed in December 2007. The last specialists was going by Mr. We will compose a custom exposition test on Political financial social mechanical natural and lawful investigation or on the other hand any comparable point just for you Request Now Pervez Musharraf who surrendered as head of armed force staff and leader of Pakistan, along these lines stoping the military guideline in Pakistan which kept going around 8 mature ages. The present specialists has been in power for 3 mature ages now and is relied upon to remain until the 2013 races. Truly, the managerial departments of the specialists have been noted to be incredibly degenerate and uneffective which has non changed with the new popularity based specialists. One of the major political factors in Pakistan is the go oning war on alarm. Since the time the September 11 attacks on the World exchange community New York, Pakistan has been standing up to psychological militant act issues. Somewhere in the range of 2002 and 2010, Pakistan has brought about a whole expense of 43 billion dollars. The figure of psychological oppressor attacks since 2002 whole 8,141 episodes bringing about whole setbacks of 8,875 with in excess of 20,000 harmed. This has made negative advancement of Pakistan the planetary universe and has influenced Pakistan from numerous points of view. These include: Harm to foundation, for example, streets and railways Loss of Foreign investings Redirection of spending plans to support this war on alarm Loss of the previously disintegrating touristry industry Loss of lives of the individuals of Pakistan each piece great as outsiders ( Economic Survey of Pakistan 2009-2010 ) Any single or association sing puting in Pakistan will hold to gauge the advantages versus the dangers of puting in such an unreliable world of politics. Unilever and a figure of transnational organizations need to cover with the perils of such a threatening situation. The higher danger prompts reluctant assault on convey oning significant investings on bettering concern possibilities or growing new concern possibilities. Sneaking of tea through Afghan Transit Trade Agreement The ATTA ( Afghan Transit Trade Agreement ) was marked in 1965. This comprehension was for the advancement of Afghanistan yet this gave opportunities to carry focuses under it, for example, Surs and dark tea. ( Tea insight direct: Kenya looks for reductionaë†â ¦.. , Tribune: Govt. overlooks tea smugglingaë†â ¦.. ) Afghan individuals ( 25 million ) are to a great extent green tea consumers ( everyday occasions: proposition to exemptaë†â ¦.. ) But it imports dark tea more than its one-year ingestion and this tea is so sold in Pakistani market before it arrives at Afghanistan. This negligence is non simply doing mischief to national treasury, through lost pay, however next to the legitimate shippers of tea, of which 1 is Unilever Pakistan. In 2007-08: lawful imports were 103,230,355kg while illicit imports were 68,001,625kg In 2008-09: lawful imports were 102,021,150kg while illicit imports were 90,991,848kg In 2009-10: lawful imports were 88,627,724kg while illicit imports were 93,089,436kg ( everyday occasions: proposition to exemptaë†â ¦.. ) Over the three money related mature ages, lawful tea imports are decreasing though pirated tea is expanding. In 2009-2010, it is seen that the level of contraband tea has outperformed the legitimate imports. The situation has compounded in light of the fact that the specialists, then again of taking any striking stairss to stop this abuse of comprehension, it has farther expanded its income upgrades and duties on imports. Deterioration of rupee against dollar and expanding input costs has farther escalated the activity for lawful merchants like Unilever. Lawful merchants need to pay 33.7 % income upgrade ( 10 % imposts obligation, 17 % net incomes income improvement, 5 % heretofore pay income upgrade and 1 % Particular Excise Duty ) while cost to sprinters is approx. 16.7 % ( everyday occasions: proposition to exemptaë†â ¦ . ) In 2009, The Pakistan Tea Association ( PTA ) and the Federation of the Pakistan Chambers of Commerce and Industry ( FPCCI ) recommended that tea ought to be expelled from ATT list. Afterward, in 2010, PTA has suggested cut bringing down general gross incomes income upgrade to 7.5 % and mitigating utilization duty to dispense with the instigation for pirating. Unilever shaper of two of the most commended tea exchange names of Pakistan I-e Lipton and Brook Bond. It has shut its Lipton works at Karachi in 2008 on account of the fresh decrease in drinks area. Different issues to see Another issue is the falsification stocks accessible in the market. This is doing tasks for bonafide members like Unilever. At the point when the CEO of Unilever Global, Paul Polman, visited the Pakistan showcase, he had comparable remarks. Orchestrating to South Asiatic knowledge department, 2010, â€Å" On the subject of fraud stocks found in the state he said he would wish the specialists to make significantly more to control this extremely hazardous example. Unilever stocks like Supreme Tea, Rafhan custard, Fair and Lovely pick and Sunsilk cleanser are among the most to suffer from this example. â€Å" Counterfeit in Food stocks can be extremely risky, † said Polman. † The specialists of Pakistan is non taking any exacting stairss to prevent this example. The Pakistan vitality emergency has been in being for a long clasp now, yet due to the ever expanding populace and interest for more vitality, the Pakistan specialists presently can't seem to connect the spread between vitality gracefully and request. This situation has exacerbated in the most recent mature ages taking to solid force slices to ventures taking to vacation. Unilever Pakistan ‘s exchange name Walls Ice pick has other than been influenced by this situation at its ice pick plant. Different enterprises have returned to self-electrical coevals to run into their vitality requests ; Unilever Pakistan may require to see this choice each piece great. In add-on to ordinary import duty, 25 % regulative obligation was forced in 2008 on numerous focuses, including clothing cleanser, to advance neighborhood contributing and manufacture. Be that as it may, this regulative duty on cleanser was evacuated in the spending plan of 2009-10 which adversely affected the grosss of neighborhood enterprises as a result of expanded imports. The clothing cleanser division is turning at a pace of 10 % per twelvemonth and rivalry in this segment is serious. You read Political financial social innovative ecological and legitimate examination in class Article models Unilever is taking in an incentive through its exchange name SURF after getting market divide from P A ; G ‘s ARIEL. While Colgate Palmolive is taking it in volume through its exchange name BONUS. ( everyday occasions: cleanser pummeling industry requests.. ) Monetary Neighborhood contributing makes occupations adds to financial framework FDI above issue can be connected Riches inventive action, need decline The financial arrangement of Pakistan, despite the fact that defying numerous difficulties, is consistently turning. Total national output ( GDP ) has been turning consistently, in spite of the fact that in 2008-2009, it saw the least leeway in history because of numerous components portrayed underneath. The purchaser money related worth list, for example rising costs has arrived at double figures in the last 3 budgetary mature ages because of the planetary outcome of exchange great fiscal qualities, in addition to other things. Pay per capita has been expanding at a mean pace of 16 % in rupee footings and at a mean pace of 9 % in USD footings. The financial arrangement of Pakistan in the twelvemonth 2007-2008 confronted army challenges, non simply from residential issues, yet alongside the universal impacts brought about by the planetary monetary emergency. Because of the planetary financial downswing looked by the USA and Europe states, Pakistan ‘s trades were influenced with lower interest for its boss valued fare: textures, in the USA. Plus, the surging expenses of supplement and oil fiscal qualities and other exchange products the in planetary market caused the high degrees of rising costs that hit the monetary framework in 2008. Combined with the household issues of political unsteadiness, most extreme force shortfalls and nauseating security condition, the Pakistan financial framework confronted a few difficulties. In 2008-2009, Pakistan saw its least GDP developing, with simply a 1.2 % expansion in GDP for the twelvemonth. This twelvemonth was shaken by political uncertainness, because of the new law based specialists, after 8 mature ages of military guideline by the old president. Be that as it may, the decay planetary monetary emergency other than caused a major reduction in the fares of Pakistan. Pakistani Rupee is falling apart in esteem, in 2008-2009 trade rates bounced from 60 PKR/USD to 78 PKR/USD. This alongside the shortage of power and high rising costs in Pakistan were the high spots of lower GDP. Another central point is the go oning war on alarm in the northwest ancestral pieces of Pakistan. The aggregate effect on Pakistan, of this war on alarm, has been $ 43 billion for the mature ages 2005-2010. This war makes horrendous complexities the financial arrangement of Pakistan, including lower GDP developing, decreased remote direct investings, loss of occupations, and non to advert, the amusement of assets to subsidize the war on alarm. In 2009-2010, the monetary arrangement of Pakistan settled with a GDP developing of 4.1 % Although Pakistan despite everything faces army issues, for example, the offense of the war on frenzy, vitality and H2O shortfalls, and the interior security situation ; it despite everything has recouped because of turning fares and lower rising costs as contrasted and front mature ages. Pakistan other than got an advance from the IMF which it has used to build up its outside state armies and

Drug, Crime, Prohibition Essay -- essays research papers

Medications, Crime and Prohibition Do medicates truly cause wrongdoing, or is it our legislatures method of controlling the networks? Numerous individuals reprimand drugs for each issue in our general public, however is it the genuine fiendishness in our general public? Nobody individual can respond to that question. There are just suppositions and assumed speculations on this issue. We have been educated throughout the years that medications were terrible and that they just influenced poor people and less lucky, and transformed them into insane hoodlums, yet this isn’t consistent with any degree. The laws controlling and restricting medications are the genuine reasons. Would our wrongdoing levels decay if drugs were sanctioned somewhat, or would we simply expand the annihilation of our nation? In the course of recent years, forbiddance has been demonstrated to really expand wrongdoing and medication use rather than its planned reason, which was to quench the utilization of illegal medications in the United Sta tes. We continually here of jail congestion, and why would that be? A large portion of our detainment facilities are loaded up with medicate guilty parties, extending from use to appropriation of assumed unlawful medications. What is our nation coming to? The motivation behind this examination paper is to see the points of interest and inconveniences of the authorization of illegal medications in the United States. I will analyze each side of this serious issue tormenting our fine nation from past to introduce. Individuals wake ordinarily to their ordinary and dreary existence without contemplating what they are doing. They don't understand that they have been adapted by the administration and its laws to obey and follow the alleged standard of society. What is the standards of society, and who set the rules for them? Nobody can clarify how these standards occurred, they just realize that they should tail them, or they could get in a difficult situation with the law. We are going in to the twenty first century, we despite everything adhere to laws that were spent many years prior. Why would that be? We are a profoundly propelled nation, yet we invest energy, lives and cash on submitting to laws that were around before the car was even concocted. I will start with the historical backdrop of our medication control strategies, which have bombed pitiably, and look at the medication wrongdoing association. Approach History Drugs have been in this nation since the get-go in some shape or structure, which was utilized for individual and therapeutic use. Use of weed has been accounted for to go back to the establishing of Jamestown (1). Ge... ...ugh a medication plague. Medication related homicides and vicious attacks are on the ascent, however this isn’t brought about by drugs, rather by the laws that deny them. By disallowing drugs, we are just making the costs of medication rise, which means addicts must reason wrongdoings to help their propensity. The unlawful medication exchange showcase is the second biggest business on the planet, getting more than 500 billion dollars per year. Opposers of authorization contend that tobacco and liquor murder more on account of its lawfulness and availability(3 ). The arrangement in their eyes is in instruction and early counteraction. Medication use among America’s kids in on the ascent, and instruction is an ideal coherent method of bringing down their use. Kids should be instructed the impacts and perils of medications when they are youthful. Youngsters are the future medication abusers if something isn’t done. Savagery and medications are believed to be one in the equivalent in many people groups eyes, yet is this valid. Medications don't transform individuals into beasts, but instead draw out their criminal propensities. Nobody contends that authorization would end viciousness that is related with drugs, however it would essentially end the brutality related with the bootleg market. Numerous sellers become vendors

5 Graphic Novels That Are Better Than Therapy

5 Graphic Novels That Are Better Than Therapy From picture books read as children to the comfort of Saturday morning cartoons, illustrations have always had a way of connecting with our inner child. These recent graphic novels meld images with thoughtfulâ€"and often hilarious!â€"commentary on the human condition. The way these books combine the specific with the universal, while using cute illustrations, helps make each of these books feel like as good as a good therapy session, reminding you none of us are alone. In a Daze Work: A Pick-Your-Path Journey Through the Daily Grind by Siobhan Gallagher This whimsical book is a playful new spin on the minute and mundane decisions that make up your daily life.  Each flip of the page puts you in control of the story: Will you stay in or go out? Do you wake up or sleep in? More importantly, where will your decisions take you? Bringing humor and sly self-reflection to the humdrum details of adulthood with hand-drawn illustrations and sharp wit, this relatable visual journey will help you find the extraordinary (or at least hilarious) moments in any day of the week. Everyones a Aliebn When Ur a Aliebn Too: A Book by Jomny Sun The illustrated story of a lonely alien sent to observe Earth, where he meets all sorts of creatures with all sorts of perspectives on life, love, and happiness, while learning to feel a little better about himself. Through this story of a lost, lonely and confused Alien finding friendship, acceptance, and love among the animals and plants of Earth, we will all learn how to be a little more human. And for all the earth-bound creatures here on this planet, we will all learn how sometimes, it takes an outsider to help us see ourselves for who we truly are. The Worriers Guide To Life by Gemma Correll If youre floundering in life, striking out in love, struggling to pay the rent, and worried about it allâ€"youre in luck! World Champion Worrier and Expert Insomniac Gemma Correll is here to assure you that it could be much, much worse.dispenses dubious advice and unreliable information on life as she sees it, including The Dystopian Zodiac, Reward Stickers for Grown-Ups, Palm Reading for Millennials, and a Map of the Introverts Heart. Adulthood Is A Myth by Sarah Andersen These comics document the wasting of entire beautiful weekends on the internet, the unbearable agony of holding hands on the street with a gorgeous guy, dreaming all day of getting home and back into pajamas, and wondering when, exactly, this adulthood thing begins. In other words, the horrors and awkwardnesses of young modern life. A sequel, Big Mushy Happy Lump, is also available. Hyperbole and a Half: Unfortunate Situations, Flawed Coping Mechanisms, Mayhem, and Other Things That Happened by Allie Brosh This full-color, beautifully illustrated edition features more than fifty percent new content, with ten never-before-seen essays and one wholly revised and expanded piece as well as classics from Broshs popular website like, “The God of Cake,” “Dogs Don’t Understand Basic Concepts Like Moving,” and her astonishing, “Adventures in Depression,” and “Depression Part Two,” which have been hailed as some of the most insightful meditations on the disease ever written. A sequel, Solutions and Other Problems, is also available. Save Sign up to The Stack to receive  Book Riot Comic's best posts, picked for you. Thank you for signing up! Keep an eye on your inbox.

Vapor Definition - Chemistry Glossary

Definition: Vapor is a condensable gas. Alternate Spellings: vapour Examples: Examples include air, steam, oxygen and any other gases which may be condensed into liquid form. Return to the Chemistry Glossary Index

The Cask Of Amontillado, And A Rose For Emily - 1643 Words

Liberation from sort of oppressive force is a key theme in many forms of art, especially literature. It gives the audience a celebratory feeling of escapism when the hero succeeds that may be fulling to many readers. However, centering the entire story around theme of entrapment can also utilized as an obstacle for a protagonist to overcome. Very rarely do authors revolve their entire stories around this idea, often because it is difficult to make a crowd pleasing and optimistic piece of fiction surrounding such a downer subject. Sonny’s Blues, The Cask of Amontillado, and A Rose for Emily all use the theme of ensnarement by internal or external forces to express radically different concepts, which range from creative expression, to†¦show more content†¦Additionally, Sonny’s brother is an external force that seeks to manipulate the course of his life. He is consistently critical of the music he plays and is dismisses it as nothing more than â€Å"noise.† From Sonny’s perspective, his music represents an impassioned expression of the suffering that he has experienced in his life. His ability to play the music he likes, in this case jazz, is the one point in Sonny’s life in which he has complete autonomy. This parallels his passion for heroine when Sonny says: â€Å"It makes you feel like you’re- in control. Sometimes you’ve got to have that feeling.† (Baldwin Page 86) Fortunately, Sonny’s brother comes to the realization that his brother’s love of his music and the independence it gives him is ultimately beneficial to him rather than problematic. Moving on, The Cask of Amontillado centers almost entirely on the theme of imprisonment. The main thrust of the drama in the story involves a man being chained behind a wall as part of a macabre revenge plot. Poe outlines the goal of the protagonist from the beginning to inform the audience and heighten the suspense surrounding the act. Oppos ed to the other two stories, the theme of involuntary captivity is represented primarily in theShow MoreRelatedA Rose for Emily and a Cask of Amontillado1131 Words   |  5 Pages2 In the short story â€Å"A Rose for Emily,† by William Faulkner (79-84), Emily Grierson has no concept of time. She is living in the past and refuses to accept the death of her father. She lives in an isolated fantasy where she convinces herself that her father is still alive. Emily has no intentions of accepting reality. She refuses to acknowledge the death of her father and also the death of her lover, Homer. Her character could be perceived as psychotic because she has lost contact with realityRead MoreThe Cask Of Amontillado, By Edgar Allan Poe And A Rose For Emily1198 Words   |  5 Pagesâ€Å"The Cask of Amontillado† by Edgar Allan Poe and â€Å"A Rose for Emily† by William Faulkner can be brought together under one common of horror. This is due to the dark nature that is described in both these short stories. They can be compared and contrasted by their use of revenge, betrayal, irony, and societies’ view on how we treat each other as people. à ¢â‚¬Å"The Cask of Amontillado† and â€Å"A Rose for Emily† are compatible stories that are easy to compare and contrast each other, and with that the storiesRead MoreAnalysis of the Gothic Fiction Books, The Cask of Amontillado and A Rose for Emily1191 Words   |  5 Pages　　　　　　Analysis of â€Å"The cask of Amontillado† and â€Å"A Rose for Emily† 　　　 　　　In this paper, I choose the Gothic fictions â€Å"The Cask of Amontillado† and â€Å"A Rose for Emily† to compare. I like them as these two works are very exciting with suspense. Next I will compare them on three aspects. 　　　The first is the theme. A Rose for Emily, written by William Faulkner, is a short story about the life and death of Miss Emily Grierson. The reader is told the story in flashback. Its structure is broken downRead MoreComparison and Contrast: A Rose for Emily by William Faulkner and The Cask of Amontillado by Edgar Allan Poe929 Words   |  4 PagesPoe employ it to achieve distinctly Gothic effects. â€Å"A Rose for Emily† and â€Å"The Cask of Amontillado† are very different stories set in very different worlds, and the tone of the narration in each is equally different. Nonetheless, the stories both offer strong symbolism, and they each rely on how the short story amplifies the Gothic, or dark, by virtue of brief presentation. Poes â€Å"The Cask of Amontillado† and Faulkners â€Å"A Rose for Emily† both employ a narrator, if not of a similar kind. EachRead MoreMurder in the Novels, The Cask of Amontillado by Edgar Allan Poe and A Rose for Emily by William Faulkner733 Words   |  3 Pagesare in luck. The Cask of Amontillado by Edgar Allan Poes and William Faulkners A Rose for Emily are compelling murder stories, full of dynamic characters, vivid detail, and compelling points of view. These two stories encompass the elements of plot, character, setting and point of view among others. Although the elements of the central theme of murder are different, these stories share other elements that make these stories unique. In the short story â€Å"The cask of Amontillado† by Edgar Allan PoeRead MoreMurder Has Always Been A Fascinating Element In Fiction1102 Words   |  5 PagesThe unbalanced main characters in the two murder stories, The Cask of Amontillado and A Rose for Emily drive the plots of the stories. Montresor and Miss Emily, the murderers in each story, engage the readers, allowing them to have a different perspective on their actions and similar motives of murder. A close examination of the way Montresor, the narrator of The Cask of Amontillado, and Miss Emily, the protagonist of A Rose for Emily, commit the action of murder towards their victims demonstratesRead MoreAlliteration In Leda And The Swan By Ray Bradbury1852 Words   |  8 PagesMontag being â€Å"not happy† displays characterization of the character (Bradbury 9). Conflict: a literary element that involves a struggle between two opposing forces usually a protagonist and an antagonist (Literary Devices). Example: In â€Å"The Cask of Amontillado† Montresor states, â€Å"The thousand injuries of Fortunato I had borne as I best could; but when he ventured upon insult, I vowed revenge.† The â€Å"revenge† Montresor seeks against Fortunato displays a conflict between two characters (Poe 14). Consonance:Read MoreAnalysis Of A Rose For Emily By William Faulkner1407 Words   |  6 Pagesand discuss how the setting contributes to the central meaning of the story. In William Faulkner’s short story, A Rose for Emily, the southern town’s setting is a stark contrast to today’s society, where many elderly people live in poverty, receive little respect, and lose their family homes due to the inability to pay taxes. After the death of her father forty years earlier, Emily Grierson’s social and financial status plunged to the point where she was totally dependent on the good will of othersRead MoreA Good Man Is Hard, And The Cask Of Amontillado By Mary Flannery O Connor1945 Words   |  8 Pagesassigned many great stories to read while in this class. In this paper we will cover and analyze three different short stories and quickly compare and contrast things they have in common. This paper will analyze â€Å"A Rose for Emily†, â€Å"A Good Man is Hard to Find†, and â€Å"The Cask of Amontillado†. We will analyze the different symbolism throughout all the stories such as â€Å"the elusive definition of a good man† which comes from â€Å"A Good Man is Hard to Find†, also themes in the different stories like traditionsRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesthe middle. In still other cases, the chronology of plot may shift backward and forward in time, as for example in William Faulkner’s A Rose for Emily, where the author deliberately sets aside the chronological ordering of events and their cause/effect relationship in order to establish an atmosphere of unreality, build suspense and mystery, and underscore Emily Grierson’s own attempt to deny the passage of time itself. Perhaps the most frequently and conventionally used device of interrupting

The Fashion Channel Free Essays

The Fashion Channel The Fashion Channel has dominated the fashion television market in recent years, but is now faced with an increasing amount of formidable competition. Both CNN and Lifetime have added fashion related programming after seeing an opportunity to gain viewers in that market. These two competitors have been relatively successful in securing a following of viewers. We will write a custom essay sample on The Fashion Channel or any similar topic only for you Order Now The fashion channel now must make the decision on how to move forward with their marketing plan. They must find the best scenario possible in order increase revenue and secure viewers in this increasingly competitive market. To successfully do execute this plan, The Fashion channel must review the customer segments, complete a profit potential analysis, and chose a marketing plan that best suits their needs and the needs of their viewers. Customer Segments Overview Segment Name Size| Fashionistas(15%)| Planners Shoppers(35%)| Situationalists(30%)| Basics(20%)| Key Differentiating Demographics – what do they look so that we could tell one segment from another? | Female (61%)High income $100,000+ Age 18 and 34 (50%)| Majority are femaleIncome 65,000+Age 21-45| Tend to have kids Age 24-50 (50%)Less disposable income| Majority are menAge 28-50| Key Differentiating Attitudes Beliefs – how do they think and feel so that we could tell one segment from another? Treat fashion as a hobbyWant to be the trendsettersThey aren’t price sensitive Shop luxury brandsCare about how they are perceived (looks)| They look for deals, such as couponsHave brand loyalty towards certain brandsSomewhat are price sensitiveLike to plan and have an idea on where they want to go and what they want to buy, practical| Think about fashion only for special occasionsprice sensitive (besides rare occasions)Splurge for only certain occasions| Do not enjoy shop pingPrice sensitiveTend to shop at the same stores ( one stop shop)| Involvement in Fashion Interest in Fashion on TV| Fashion TV 140 indexLook for insight on what’s hot and coming into styleThey treat fashion like an entertainment, They enjoy watching shows about it| Fashion TV 110 indexPopular show how to look good or under $100| Fashion TV 105 indexLike to watch some fashion TV, but normally when their looking to buy| Fashion TV 50 indexDon’t watch fashion on TVDon’t keep with fashion news| Qualitative Assessment of Targeting Priority | Pioneers/early adoptersTarget them heavily, they will spread the word. | Enjoy watching fashion and it’s the biggest segment. Focus on planning and saving when shoppingI would make this the secondary segment. | They don’t shop a whole lot, but they enjoy hearing about fashion. You could dip into this section if you had the resources. | This segment shows now interest in fashion. We believe they should avoid targ eting this market. | Methodology Fashionistas: Demographics: Females tend to be more fashion oriented from head to toe than men. This segment has a high income, which they need to be able to keep up with the trends and the expensive luxury brands. Women between the ages 18-35 are the majority of this market. This is the age range when women try to appeal to others by their looks. Key attitudes and beliefs: They want to have the new and latest clothes and accessories. This segment tends to wear expensive brands to show people they can afford nice clothes and care how they look. They don’t care how much it cost, with their high income they will buy whatever is fashion, even if its outrageously priced. Interest in fashion They enjoy watching fashion on TV (Heavy watchers), they treat it as an entertainment. This is how they keep up with the trends. They also keep up with the fashion through social media and magazines. Assessment: This is the smallest market although they are the ones that fit Fashion TV’s criteria. They are like the pioneers to early adopters in fashion. If they like it they will spread the word to others, then they start watching the program. This makes it a key factor to target this market well; you want them to likes your programs, so they well send out good recommendations to others. Planners and Shoppers: Demographics: This segment also leans towards females (60%). The age range for this segment is 21-45. The young side of the segment is young and with lower incomes. The older side of the segment likes to be thrifty and get the best deal for their dollar, even though they make good money. They have an income of 65,000+. They have enough income to spend on nice clothes, but need to find the best deals to stay within their budget. Key attitudes and beliefs: This segment still likes to look good, but is on a budget, so they look for the best deals. If an item is on sale they are more prone to purchase it. They tend to be loyal to certain brands. They stick with certain brands, to receive loyalty coupons and other discounts. Interest in fashion: This segment has pretty similar interest in fashion as the fashionistas. They would watch shows that deal more with value, like how to look good with under $100. Assessment: This segment has the largest size, which makes it an attractive market to target; the numbers agree this is a good segment. They watch fashion TV and enjoy planning shopping trips. You could market shows that deal with planning shopping trips and how to shop on a budget. Situationalists: Demographics: Found this segment to be made up of male and female. With about 50% of the populations having kids living at their home still, they have less of a disposable income. Parents with kids living at home tend to range between 24-50 years of age. Key attitudes and beliefs: Fashion only occurs to them in special occasions. They typically don’t spend a lot on clothes, but for certain occasions they splurge a little bit. They are somewhat price sensitive, because of their low disposable income. Interest in fashion: While the other segments watch TV for tips and trend, this segments tends to watch TV recreational. They don’t watch it daily. Assessment: We believe the previous two segments are more attractive than this one, although they could dip into this segment. Situantiolists show some interest in fashion. Having a wedding dress show is something that would intrigue this audience. Shows that deal with special occasions, weddings are the big one. This group wants information about fashion for the key moments of their lives. Basics: Demographics: The majority of this segment tends to be male. The age range of the segment is 28-50. Men younger than 28 years old care more about their appearance, while going through School and impressing girls. Once they get married and content with their life they tend to care less about what they wear and spend little time shopping. Key attitudes and beliefs: This segment is price sensitive, they don’t care as much about what brand they wear so they will look to for the cheapest one. They also don’t like to go out shopping, so they will go to one stop shop (clothing stores) where they can buy all they need in one store. Interest in fashion: This group does not watch much fashion TV nor do they try to interact with the fashion world. Assessment: This group does not watch hardly any fashion TV and show little interest in fashion. In the end it would be smart not to target this segment. Profit Potential Analysis Rate each segment on 1-10 scale per text| Fashionistas| Planners Shoppers| Situationalists| Basics| Market Size| 2| 7| 6| 3| Market Growth| Not applicable| Not applicable| Not applicable| Not applicable| Competitive Strength| 8| 6| 4| 2| Price Sensitivity| 8| 5| 3| 2| Production Costs| 4| 6| 6| 2 | Marketing Costs| Not applicable| Not applicable| Not applicable| Not applicable| Market Value (Sum above/4)| 5. 5| 6| 4. 75| 2. 25| Market Size: These ratings were based on the percentage of households that fall into each category. Competitive Strength: Competitive strength was rated on the ability of TFC to reach the segment compared to the abilities of their competitors Lifetime and CNN. The primary advantage of TFC is that the programming is focused on fashion, while the competitors offer less fashion related shows. This gives TFC a large competitive advantage with Fashionistas but puts them at a disadvantage with the Basics. The Planners Shoppers group would also appreciate the fashion advice, while Situationalists would likely only watch programming that focused on specific fashion topics. Price Sensitivity: The Fashionista group is the least price sensitive segment due to a larger household income and an interest in fashion trends. The other three groups all expressed interest in value. The Planners and Shoppers group received a higher rating due to the fact that they enjoy shopping and stay up to date on trends. Situationalists were the third ranking group. They also enjoy shopping, but only for specific needs. The lowest rated group was the Basics, they are very price sensitive because they want value and do not enjoy shopping. Production Costs: Production costs in this case refer to the costs of TFC advertising to each target group. The Basics group would be the most expensive to target, as they represent the greatest departure from the station’s current demographics. This group is made up of 55% men, while only 39% of the channel’s viewers are men. It would require an extensive advertising campaign to reach this group. There would not be much difference in the costs of advertising to the Planners Shoppers and Situationalists since they have similar demographics. Production costs for the Fashionistas would likely be higher than these two groups because advertisements would have to keep up with changing fashion trends. Exhibit 4: Ad Revenue Calculator| | | | | Ad Revenue Calculator|   |   |   |   | | Current| 2007 Base| Scenario 1| Scenario 2| Scenario 3| TV HH| 110,000,000| 110,000,000| 110,000,000| 110,000,000| 110,000,000| Average Rating| 1. 0%| 1| 1. 2| 0. 8| 1. 2| Average Viewers (Thousand)| 1100| 1100| 1320| 880| 1320| Average CPM*| $2. 00| $2. 00 | $1. 80| $3. 50| $2. 50| Average Rev enue/Ad Minute**| $2,200| $2,200| $2,376| $3,080| $3,300| Ad Minutes/Week| 2016| 2016| 2016| 2016| 2016| Weeks/Year| 52| 52| 52| 52| 52| Ad Revenue/Year| $230,630,400 | $230,630,400 | $249,080,832 | $322,882,560 | $345,945,600 | Incremental Programming Expense|   | $0 | $0 | $15,000,000 | $20,000,000 |   |   |   |   |   |   | | | | | | | * Revenue/Thousand Viewers| | | | | | ** Calculated by multiplying Average Viewers by Average CPM| | | | | 2006 Actual| 2007 Base| Scenario 1| Scenario 2| Scenario 3| Exhibit 5: Financials Revenue:|   |   |   |   |   | Ad Sales| $230,630,400 | $230,630,400 | $249,080,832 | $322,882,560 | $345,945,600 | Affiliate Fees| $80,000,000| $81,600,000| $81,600,000| $81,600,000| $81,600,000| Total Revenue| $310,630,400 | $312,230,400 | $330,680,832 | $404,482,560 | $427,545,600 |   |   |   |   |   |   | Expenses|   |   |   |   |   | Cost of Operations| $70,000,000| $72,100,000| $72,100,000| $72,100,000| $72,100,00 0| Cost of Programming| $55,000,000| $55,000,000 | $55,000,000 | $70,000,000 | $75,000,000 | Ad Sales Commissions| $6,918,912| $6,918,912. 00 | $7,472,424. 96 | $9,686,476. 80 | $10,378,368. 0 | Marketing Advertising| $45,000,000| $15,000,000 | $15,000,000 | $15,000,000 | $15,000,000 | SGA| $40,000,000| $41,200,000| $41,200,000| $41,200,000| $41,200,000| Total Expense| $216,918,912| $190,218,912| $190,772,425| $207,986,477| $213,678,368|   |   |   |   |   |   | Net Income| $93,711,488 | $122,011,488 | $139,908,407 | $196,496,083 | $213,867,232 | Margin| 30%| 39%| 42%| 49%| 50%| Recommendation We recommend that Dana Wheeler and The Fashion Channel use the third segmentation scenario. There are positives and negatives to every plan; we feel that the third plan shows the highest revenue increase, and delivers the best competitive advantage. The first scenario describes a plan in which The Fashion Channel would, â€Å"maintain a broad appeal to a cross segment of Fashionistas, Planners Shoppers, and Situationalists. † (Stahl) The broad marketing plan outlined in scenario one delivers a net income of $139,908,407, and a 3% increase the margin percentage. This would be an increase of almost $19,000,000 in ad revenue per year. This plan would slightly increase the average rating that The Fashion Channel would receive and boost the average viewer number slightly, and still would not come with an incremental programming expense. This plan would however, come with a drop in the average CPM, and â€Å"along with the 10% drop in forecasted Ad sales, a broad multi-cluster strategy may not deliver an audience different enough to avoid that drop. (Stahl) Dana Wheeler had mentioned that leaving the programming unchanged along with the more general advertising focus could leave them vulnerable to continued penetration by â⠂¬Å"competitors in the premium segments, thus further eroding The Fashion Channel’s pricing ability. † The second scenario was to focus on the Fashionistias. This scenario would increase ad revenue per year from $230,630,400 to $322,822,560 and would increase the margin by 10%. This scenario was described as valuable because of the strong demographic. This scenario would target the smallest segment but because of the value placed on these viewers, mainly women aged between 18 and 34, would lead to a CPM of $3. 50, which is the highest of the three scenarios. The targeted segment being smaller would mean that The Fashion Channel would incur an additional programming cost per year of fifteen million dollars, along with a decrease of 0. 2% in television ratings. This scenario doesn’t increase awareness, and carries the risk of not targeting enough viewers leading to further decreases in overall ratings. The final scenario outlined a plan to target two segments, the Fashionistas and the Shoppers/Planners. This scenario is the one that we would recommend The Fashion Channel to take. This scenario carries an additional cost of $20,000,000 for programming to â€Å"ensure that there were viewing selections aimed at both segments. † (Stahl) This plan shows the most promising numbers of the three scenarios. Both of the targeted segments are deemed valuable to ad buyers, which increases the average CPM to $2. 50. The Fashionistas and Shoppers/Planners scenario shows an increase in ad revenue per year from $230,630,400 to $345,945,600. That is an increase of $115,000,000 in ad revenue, resulting in a $91,000,000 net income increase. The increase to the margin is significant at 11%, and could increase in the future. The average CPM may be low considering the value of the viewer’s being targeted. The repositioning in programming may help when dealing with the increasing competitive threats. Works Cited Stahl, Wendy. â€Å"The Fashion Channel. â€Å"Harvard Business School  1 (2007): 1-12. Print. How to cite The Fashion Channel, Papers

Memrise by Frank Ocean free essay sample

It’s been a little over two years since Frank Ocean has released his Grammy-winning, beautifully crafted masterpiece of an album, channel ORANGE. The album was very much critically acclaimed, being dubbed â€Å"best album of 2012† by numerous websites and magazines, while also garnering him comparisons to the likes of Marvin Gaye, Stevie Wonder, and Prince. The success of channel ORANGE subsequently catapulted Ocean to international stardom. However, after a few months of basking in the limelight, the Los Angeles based singer-songwriter and Odd Future affiliate seemingly dropped off the face of the Earth (deleting both his Twitter and Instagram accounts), leaving his fans to wonder what he had in store for his sophomore album. Ocean remained silent through much of 2013 and 2014, save for a couple of guest appearances on colleagues Tyler, The Creator’s and Earl Sweatshirt’s respective full-length projects and a collaborative track as a part of Converse†™s â€Å"Three Artists, One Song† series, â€Å"Hero†. We will write a custom essay sample on Memrise by Frank Ocean or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He also premiered three new tracks while on a European tour in 2013 that have yet to be confirmed as album cuts (â€Å"Feel California†, â€Å"It’s All Good†, â€Å"Brave†). Despite these somewhat satisfying performances, Frank’s fans have insisted on the release of another full-length LP (which was ironically promised by an unknown source to be released during the summer of 2014). As a sentimental â€Å"gift† to us on 2014’s Black Friday, Ocean has released a new, two-minute track entitled â€Å"Memrise†. If I were to describe this song in one word, it would have to be mellow. The production of the track makes me envision a relaxing night on the beach, calm and soothing. For the first forty-five seconds of the track, Frank repeatedly croons in his falsetto voice â€Å"memorize†. The very short track goes on to detail how he seems to be â€Å"mesmerized† by a certain person. The quality of Ocean’s vocals seemed to be purposefully muffled and distorted, as if he recorded underwater. I listened to the song on repeat a minimum of ten times, desperately hoping that it would somehow grow on me. To be quite frank (no pun intended), it did not. I was rather disappointed, to be honest. Don’t get me wrong, it was a relaxing, dreamy tune and a comforting sign of life from Mr. Ocean, but I expected much more after a two year hiatus. Perhaps Ocean is just teasing us. Perhaps Ocean has more tracks similar to the three he unveiled in 2013. Perhaps Ocean’s sophomor e album will eventually release. Perhaps. Until he releases some sort of full-length single or another snippet, â€Å"Memrise† will have to suffice. Drop the album, Frank.